2008 Holiday Retail Search Traffic Forecast
Microsoft’s adCenter blog has posted their 2008 Holiday Advertising Guide for search advertisers. Some of the guide’s highlights: “Online retail shopping increases in November by more than 100...
View ArticleSearch: Not For Layman, Laggards or Luddites
Today’s Saturday Interview in the New Yorks Times was with Google CEO Eric Schmidt. One of Schmidt’s answers was simple yet profound: “We have a product that is more measurable, more targetable, and we...
View ArticleInterview with Dr. Qi Lu; President, Microsoft Online Services Group
Microsoft’s PressPass recently interviewed Dr. Qi Lu, the new President of Microsoft’s Online Service Group about his plans for taking Microsoft’s search products to the next level. Microsoft Dr. Qi Lu...
View ArticleSmall Business Search Engine Marketing Too Costly, Time Consuming and Complex?
Microsoft adCenter conducted a survey of 400 small businesses with 250 employees or less to gauge small business sentiment toward search marketing and advertising. Among the participants’ chief...
View ArticleSearch Advertising Small Business Market Penetration
Australian small businesses are in line for some stimulus money from search companies Google and Yahoo. According to the Australian, “Yahoo Search Marketing is offering businesses $150 in search...
View ArticleSearch Advertising Competitive Offer from Microsoft adCenter
I received the following email offer from Microsoft adCenter promoting search advertising with Microsoft. From: Microsoft adCenter [media@microsoftadvertising.com] Sent: Wednesday, July 01, 2009 6:58...
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